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Our Story

For nearly half a century of combined knowledge and obsessing over ingredients and formulating superior supplements with leading manufacturers, NG Nutra is the standard for THE BEST INGREDIENTS… THE BEST YOU.

Hand selected ingredients at precise dosages to give you the edge in all that you do in your fitness journey.

Our Journey

Our Values

NG NUTRA WAS FOUNDED ON THE CRITICAL PRINCIPLES OF TREATING EVERY SINGLE ACCOUNT, CUSTOMER AND PERSON THAT WE HAVE A CONNECTION TO, WITH HONESTY, CARE AND RESPECT.

Integrity

Integrity is choosing courage over comfort; choosing what is right over what is Fun, Fast, Easy; and choosing to practice our values rather than simply professing them. Doing the right thing when nobody’s watching.

ENTHUSIASM

“You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the sparkle in your eye, it is the swing in your gait, the grip of your hand, the irresistible surge of your will and your energy to execute your ideas.”

Enthusiasts are fighters. They have fortitude. They have qualities. Enthusiasm is at the bottom of progress – with it there is accomplishment, without it there are only alibis.

COMMITMENT

We are committed to our Customers healthy lifestyle and to THEIR goals. We serve THEIR goals above our bottom line.

EMPOWERED

We are all empowered to say Yes. Always find a way to make it happen.

Persistence

Greatness is achieved step by step; with consistent effort and stubborn persistence in achieving our goal. Moving and adapting is key.
“Ambition is part of the path to Success. Persistence is the vehicle you arrive in.”
– Bill Bradley

Knowledge

Knowledge is Power. To grow personally, relationally and in business; the willingness to admit that we can always learn more and do better, must be at the core of our belief.

Purpose/Passion/Niche

PURPOSE: At NG Nutra, we are a family of fitness and nutrition enthusiasts, we have a passion for teaching others what we have learned of living a ‘healthy lifestyle.’ It is our desire to make a positive impact in someone else’s life so they can achieve their goal. Our products are formulated to assist your journey towards conquering your goals.
 

PASSION: To Enhance the Fitness Journey.

 

NICHE: To Enhance the Fitness Journey.

Integrity

Integrity is choosing courage over comfort; choosing what is right over what is Fun, Fast, Easy; and choosing to practice our values rather than simply professing them. Doing the right thing when nobody’s watching.

ENTHUSIASM

“You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the sparkle in your eye, it is the swing in your gait, the grip of your hand, the irresistible surge of your will and your energy to execute your ideas.”

Enthusiasts are fighters. They have fortitude. They have qualities. Enthusiasm is at the bottom of progress – with it there is accomplishment, without it there are only alibis.

COMMITMENT

We are committed to our Customers healthy lifestyle and to THEIR goals. We serve THEIR goals above our bottom line.

EMPOWERED

We are all empowered to say Yes. Always find a way to make it happen.

Persistence

Greatness is achieved step by step; with consistent effort and stubborn persistence in achieving our goal. Moving and adapting is key.
“Ambition is part of the path to Success. Persistence is the vehicle you arrive in.”
– Bill Bradley

Knowledge

Knowledge is Power. To grow personally, relationally and in business; the willingness to admit that we can always learn more and do better, must be at the core of our belief.

Purpose/Passion/Niche

PURPOSE: At NG NUTRA, we are a family of fitness and nutrition enthusiasts, we have a passion for teaching others what we have learned of living a ‘healthy lifestyle.’ It is our desire to make a positive impact in someone else’s life so they can achieve their goal. Our products are formulated to assist your journey towards conquering your goals.
PASSION: To Enhance the Fitness Journey.
NICHE: To Enhance the Fitness Journey.

Our Team

Joel Jansen (Co-Owner)

The deep desire to learn brought me to Iowa State University where I received my Bachelors of Science in Exercise and Sport Science. That is also where I met my current business partner. Currently we own and operate 4 nutrition stores in Sioux Falls, SD and Sioux City, IA. After operating these stores for the past 13 years, we decided that it was time to start our own product line and finally deliver what customers have been asking for. So NG Nutra was created and has picked up speed faster than what we could have ever dreamed of.

Zack Durr (Co-Owner)

Like a lot of people I got bit by the workout bug and everything from fitness to bodybuilding fascinated me. In college I studied Biology, Sports medicine, and History, that’s where I met my business partner Joel Jansen. During college I worked in sales for a large supplement company and that lead to a Regional Manager job in central Iowa and Chicago. After five years Joel and I got back in touch and decided to open our own Supplement company in 2004. From there we worked extremely hard and built up to NG Nutra our Pride and Joy.

Gunar Rang (Business Development)

My passion for fitness began back in the summer of 2013, going into my senior year at Harrisburg High School. After a few short months, I saw substantial results. That is ultimately why I fell in love with pursuing fitness. Fortunately, I had opportunities to play sports at the college level, and due to the passion, that grew within me for fitness, I put those opportunities on the back burner. Progressing through a roller coaster of hard work, dedication and consistency… I am where I am today. But with that said, there is still lots of work left to do!

Travis Cownie (Digital Engagement Manager)

My interest in fitness really took off because of my older brother. He turned his life around with the help of getting in the gym consistently and putting forth more effort than I had ever seen. I was always in good shape growing up and played in multiple high school sports, but I never felt like I was big enough or strong enough. So while I was in college at The University of South Dakota, I focused on being in the gym in my free time and consulting my brother on proper nutrition and better workouts. When I wasn’t in the gym, I was working on getting my Bachelor’s Degree in Sports Marketing.
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