Our Story
For nearly half a century of combined knowledge and obsessing over ingredients and formulating superior supplements with leading manufacturers, NG Nutra is the standard for THE BEST INGREDIENTS… THE BEST YOU.
Our Journey
Our Values
NG NUTRA WAS FOUNDED ON THE CRITICAL PRINCIPLES OF TREATING EVERY SINGLE ACCOUNT, CUSTOMER AND PERSON THAT WE HAVE A CONNECTION TO, WITH HONESTY, CARE AND RESPECT.
Integrity
ENTHUSIASM
“You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the sparkle in your eye, it is the swing in your gait, the grip of your hand, the irresistible surge of your will and your energy to execute your ideas.”
COMMITMENT
EMPOWERED
Persistence
– Bill Bradley
Knowledge
Knowledge is Power. To grow personally, relationally and in business; the willingness to admit that we can always learn more and do better, must be at the core of our belief.
Purpose/Passion/Niche
PASSION: To Enhance the Fitness Journey.
NICHE: To Enhance the Fitness Journey.
Integrity
ENTHUSIASM
“You can do anything if you have enthusiasm. Enthusiasm is the yeast that makes your hopes rise to the stars. Enthusiasm is the sparkle in your eye, it is the swing in your gait, the grip of your hand, the irresistible surge of your will and your energy to execute your ideas.”
COMMITMENT
EMPOWERED
Persistence
– Bill Bradley
Knowledge
Knowledge is Power. To grow personally, relationally and in business; the willingness to admit that we can always learn more and do better, must be at the core of our belief.
Purpose/Passion/Niche
Our Team
Zack Durr (Co-Owner)
Like a lot of people I got bit by the workout bug and everything from fitness to bodybuilding fascinated me. In college I studied Biology, Sports medicine, and History, that’s where I met my business partner Joel Jansen. During college I worked in sales for a large supplement company and that lead to a Regional Manager job in central Iowa and Chicago. After five years Joel and I got back in touch and decided to open our own Supplement company in 2004. From there we worked extremely hard and built up to NG Nutra our Pride and Joy.


Joel Jansen (Co-Owner)
The deep desire to learn brought me to Iowa State University where I received my Bachelors of Science in Exercise and Sport Science. That is also where I met my current business partner. Currently we own and operate 4 nutrition stores in Sioux Falls, SD and Sioux City, IA. After operating these stores for the past 13 years, we decided that it was time to start our own product line and finally deliver what customers have been asking for. So NG Nutra was created and has picked up speed faster than what we could have ever dreamed of.
Gunar Rang (Business Development)


Travis Cownie (Digital Engagement Manager)
Collin Rofshus (Distribution Specialist)
